Enhancing Digital Presence for Coparenting Well
Client Overview
Coparenting Well, led by a licensed marriage and family therapist who specializes in coparenting and divorce consulting, required a cohesive and effective digital marketing strategy to enhance its brand visibility and client engagement. With its own thriving business, it aimed to establish a robust online presence that reflects its expertise and attracts a broader clientele.
Project Objectives
We developed a cohesive branding strategy for our client, including a unique color palette and style guide tailored to their brand identity. We also crafted an annual SEO-focused social media content strategy to enhance their online visibility and engagement. This comprehensive approach included rebranding templates and upgrading visual content across various platforms. Additionally, we provided ongoing support in content creation, including captions, graphics, and regular posting, alongside strategic consulting to ensure consistency and effectiveness in all communications.
Challenges
Our client faced several key challenges: an absence of a structured brand guide, resulting in inconsistent branding across platforms; low engagement and reach on social media posts due to a lack of optimized content and strategic dissemination; and the absence of a consistent posting schedule alongside ineffective use of hashtags, which hindered potential audience growth and engagement.
Solutions Provided
-
We crafted a comprehensive brand guide that included a new color palette and style elements to ensure consistency across all digital touchpoints.
-
Developed a detailed content calendar integrating SEO practices to improve visibility and engagement. A hashtag strategy was also implemented to maximize reach.
-
Instagram & Facebook: Designed custom graphics and crafted story-driven content to deepen engagement and convey Coparenting Well’s expertise in a visually appealing manner.
LinkedIn: Tailored content to resonate with professional contacts, particularly attorneys, to leverage their networks for broader client referrals.
YouTube: Focused on long-form content where Coparenting Well shares in-depth advice, positioning it as a thought leader in the field.
TikTok & YouTube Shorts: Repurposed snippets of Coparenting Well’s advice-driven YouTube videos to create engaging, short-form content.
Results Achieved
The implementation of a restructured strategy and revitalized content significantly increased the client's digital reach, attracting a wider and more diverse audience. Additionally, improved engagement metrics were observed across platforms, driven by a strategic posting schedule and targeted content that enhanced user interactions.
Project Assets
Conclusion
This project showcased Pivot Left’s ability to transform an unstructured social media approach into a strategic, cohesive digital marketing operation that supports our client's business goals. Our work not only elevated the client’s brand but also positioned her as a leader in her field, paving the way for continued growth and success.
Interested in elevating your social media presence?
Contact us at Pivot Left today to see how we can tailor our expertise to meet your unique business needs and enhance your digital footprint.
